Pinterest is not just another social media site, it has become one of the most powerful search engines. With over 150 million users, Pinterest attracts people looking for things to plan, buy and do. Much more than a website full of craft projects and recipes, it is a visual search engine that powers a wide range of searches all over the world.

The perception that Pinterest is just for women and DIY projects is outdated. Men are actually the fastest growing demographic on Pinterest. Users are taking to the search engine to plan everything from life events, vacations, home improvement projects, and much more.

If you are a consumer based business (B2C), it is important to see Pinterest as an incredibly powerful tool for driving traffic to your website and blog. Even more importantly, it can drive people who are looking to make a purchase. Millward Brown found that 87% of users say that Pinterest has helped them decide what to purchase. Generating clicks to your website is great, but generating clicks from people who are ready to buy is even better.

If you are new to Pinterest, or new to the idea of using Pinterest for your business, here are the first steps to get started.

Sign up for an account

For businesses, you can now sign up for a business account (still FREE). This entitles you to a few additional analytics and features that are not available to personal users. Enter your business name, email address, password and website URL. Although it is optional, don’t skip the website address field. This is essential in driving traffic back to your website!

Connect with Facebook and Twitter contacts to start growing a following

Just like social media sites, gaining followers and connecting with other users will help your content spread. You can start by connecting your Facebook and Twitter accounts to find friends, family and clients. You can also use the search bar to find People, Brands and Boards to follow. Following other relevant accounts will help you find content to “repin” on your boards.

Create your first board

Start by creating a board for your business. Use your business name as the title and write a description using a few keywords about your business. Now, use the plus icon to add pins from your website. Copy/paste the URL from a blog article or product page on your website to begin.

After you have created your first board about your business, add additional boards that are in line with your market. Think about what your ideal customer would be searching for on Pinterest. If you are a wedding planner, you would want boards for Flowers, Wedding Cakes, Bridesmaids, etc. If you are in real estate, your boards might be Kitchen, Living Room, Bathrooms, etc.

Begin curating pins

Within each of the new boards that you create, you want to curate content that is inline with that topic. Adding relevant, helpful pins to your account is key to attracting your ideal followers. High quality, beautiful images will draw the most attention.

Tip: Pinterest offers a bookmarklet and browser add-on to make pinning content from other websites easy.

Add a Pinterest Board widget to your website

Now that you have a few boards setup, it is time to let your website visitors know that you are on Pinterest. There are several plugins that will help you connect your website and Pinterest accounts. The Pinterest Widgets WordPress plugin offers a quick way to add a board to your sidebar.

Add a “Pin It” feature to your blog and/or product images

Giving visitors a no-hassle way to add your website images to their Pinterest account is a must. You can use this WordPress plugin to add a Pin It button when a visitor hovers over an image.

Want to learn more about Pinterest?

Pinterest offers a great deal of information and tips for businesses. Visit //business.pinterest.com/en to get started using Pinterest as a powerful marketing tool for your business.

Have you had success on Pinterest?

I would love to hear your success stories or answer your questions. Leave a comment below!

Author: Jennifer Sanderson

I take the frustration out of managing your WordPress website so you can focus on growing your business. My unique approach to website maintenance means you get dedicated one-on-one attention to your website without the cost of a full time employee. Learn More About the Blue Duck Difference