Thanksgiving is just around the corner and the Black Friday ads are everywhere.  Before the holiday rush is in full force, this is a great time to make sure your website is ready for holiday shoppers.  If something is missing or not working right, you could be turning away visitors that you didn’t realize you were losing.

Here are a few tips to ensure success online this season….

Test your contact forms.  Updates and filters by your email provider can cause problems with your forms over time.  It’s a good idea to test your forms occasionally to make sure you are receiving the emails.

Test your checkout process.  Make sure that your checkout process is easy to use.  If there are any distractions or reasons someone might abandon their cart, fix those immediately.  Don’t forget to make sure you are receiving the order notifications to your email.

Verify your contact information.  Is your contact information correct and easy to find? Make sure your phone number is accessible from each page.

Add photos and proof-read your descriptions.  Improve your conversions with better quality photos and more details about each product.  Including dimensions, weight and photos from every angle will give the buyer confidence when making the decision to purchase your products.

Update your web software.  Outdated versions of WordPress or old plugin versions can cause conflicts.  Be sure to run a backup of your website first, then update all of your versions.   It’s also a good idea to run through your website after you make any major updates to make sure there are no issues.

Check your mobile display.  More and more shoppers are using their phones to visit websites and make purchases.  This makes having a responsive website critical. A responsive website is one that is scaled to fit any device with easy to access menus and fonts large enough to read.  Your “add to cart” and checkout fields should be big enough for the mobile users to click without zooming in.  Not sure if your website is mobile-friendly?  Run Google’s free test here:  //www.google.com/webmasters/tools/mobile-friendly/

Track and analyze buyer behavior.  This is something you should be doing throughout the year, but definitely important to make sure you have in tact before doing any marketing to attract season shoppers.  Be sure that your Google Analytics are properly installed on each page of your website.  This tracking will give you insight into where your visitors are coming from, how long they are staying, and much more.

Need help updating your website?  Want someone to review your website with an outside perspective?  Contact me about my webmaster service.

Author: Jennifer Sanderson

I take the frustration out of managing your WordPress website so you can focus on growing your business. My unique approach to website maintenance means you get dedicated one-on-one attention to your website without the cost of a full time employee. Learn More About the Blue Duck Difference