Here are a few tips on how to create a website that engages visitors and keeps them coming back:

1.  Make a great first impression. 
Within the first few seconds after clicking on your website, the visitor is gathering an impression about your business.  If your website is cluttered or unattractive, they are not likely to stick around long enough to get to know who you are and what you do. 

2.  Keep it simple. 
Avoid using fancy graphics and busy backgrounds which will distract visitors from navigating their way through your website.  If you want visitors to stay on your site to view more than your home page, it needs to be inviting and easy to navigate.

3.  Give visitors what they want. 
If you are selling products, make sure that is the focus of your website.  Don’t hide your products several pages deep within your website.  If you are offering a service, provide visitors with the information they are seeking to make a decision about purchasing your service. 

4.  Make it easy to contact you. 
Whether you are selling a service or a product, make sure visitors can contact you from any page of your website.  Don’t send them searching for your phone number or email address. 

5.  Stay organized. 
Keeping an organized flow to your websites will ensure that visitors can find the information they are looking for.  If you have more than 5 pages to your website, consider using a navigation structure with main categories and sub categories.  Having a long list of pages can make it difficult for visitors to find what they are looking for.  Most likely they won’t stick around long enough to read the entire list.

6.  Keep it fresh.  
Having new and updated content is a great way to keep visitors coming back to your website.  Consider updating your site with new information that pertains to your industry or highlight new products and services regularly. 

For more information about creating effective websites, contact Sanderson Marketing.

Author: Jennifer Sanderson

I take the frustration out of managing your WordPress website so you can focus on growing your business. My unique approach to website maintenance means you get dedicated one-on-one attention to your website without the cost of a full time employee. Learn More About the Blue Duck Difference